In recent years, machine learning and artificial intelligence have made a way into all areas of homes, lives and businesses. Today, the technology is becoming increasingly ubiquitous such as from AI assistants like Alexa or Siri, speech translator, GPS finding location, smart devices etc. These days, you can find exciting evidence of machine learning innovation in marketing today as it is applied to pay-per-click, created more intelligent email campaigns and chatbots. Here, GoodFirms has conducted a survey based on AI and Machine Learning for PCC Campaign Management. In this research, PPC Gurus (Duane Brown, Ed Leake, Gianluca Binelli, Jeff Sauer, Kirk Williams, Larry Kim, Luca Senatore, Martin Roettgerding, Navah Hopkins, Patrick Gilbert) were contacted that are experts in digital marketing.